Direct Primary Care · Central Wisconsin

Care that actually
knows your name.

LINK Healthcare providers average 20 years of clinical experience — delivering more accurate diagnoses, fewer unnecessary tests, and better care at a lower cost.

New Patient? Start Here Employer Solutions
5,100+
Patients and growing across
Central Wisconsin
20+
Employer partners trust LINK
with their workforce
75%+
Enrolled member utilization —
employees actually use it
4.9★
Out of 5 stars from
500+ patient reviews

Serving Schofield/Weston · Mosinee · Colby · Plover · Wausau · Wisconsin Rapids  |  Now Accepting New Patients

Why LINK Healthcare

Built on relationships.
Proven by results.

Long before founding LINK Healthcare, our leadership team spent years inside the direct primary care model — partnering with dozens of Central Wisconsin employers and learning, firsthand, where traditional healthcare fails the people who depend on it.

LINK is the evolution of that experience: an independent, physician-led practice built deliberately around access, relationships, and transparency. Nine years. 20+ employer partnerships. And a 75%+ member utilization rate that proves employees actually use what we build.

"Experience walks in the room with you."

LINK Healthcare
🏥

Fully Independent

No hospital affiliations, no referral incentives, no conflicts of interest — ever.

⏱️

Same or Next-Day Care

Employees seen same day or next morning — a minor issue never becomes a major one.

📊

Robust Reporting

Monthly analytics and semi-annual ROI reports — you always know what LINK delivers.

🤝

Flexible Agreements

Stay because it's working, not because you're stuck. No multi-year lock-in.

What We Treat

Comprehensive care,
all in one place.

View all services →
🩺

Preventative Care

Annual physicals, well child exams, sports physicals, and immunizations — keeping you ahead of illness.

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🩹

Urgent Care

Ear infections, UTIs, sprains, laceration repairs — when you need care now, not next week.

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📋

Chronic Disease Management

Diabetes, high blood pressure, asthma — experienced ongoing management for long-term conditions.

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🧠

Mental Health

Anxiety, depression, ADHD testing, health coaching, and psychiatric consults.

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👩‍⚕️

Women's & Men's Health

Contraception counseling, STI testing, cancer screenings, and sexual health services.

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🔬

Diagnostics & Labs

Full lab menu, on-site urinalysis, strep & flu testing, EKG, and pregnancy tests.

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What Independent Research Shows

Society of Actuaries / Milliman study on Direct Primary Care outcomes

40.5%
Fewer emergency department visits
12.6%
Lower overall healthcare utilization
25.5%
Fewer hospital admissions
~25%
Lower total per-member claims
Who We Serve

Healthcare built around your needs.

For Employers

Your employees' health partner.

Independent research shows DPC members have 40.5% fewer ER visits and 12.6% lower overall healthcare utilization. LINK partners with 20+ Central Wisconsin businesses — with a 75%+ member utilization rate that proves employees actually engage with the care.

Explore Employer Solutions
For Individuals & Families

Transparent pricing. No surprises.
Real care.

Our fee-for-service model means you know what you're paying before you walk in. No insurance hassle, no hidden fees — just direct access to experienced providers who actually know your name.

See How It Works
Our Team

Meet the providers
behind the experience.

Meet the full team →
Dr. Beto Araya, MD

Dr. Alberto "Beto" Araya, MD

Medical Director

Family Medicine · 32+ years MD from UCSD · served as Medical Director for five VA Clinics across the upper Midwest
Mark Wozniak, PA-C

Mark Wozniak, PA-C

Chief Clinical Officer

Emergency Medicine, Family Practice & Occ Health · 31+ years UW-Madison PA program · nearly three decades in emergency medicine, urgent care, and occupational health
Combined Clinical Leadership
60+
Years of combined clinical experience across the LINK provider team.
Providers who have seen it all — across family medicine, emergency care, occupational health, psychiatric nursing, and surgical trauma. When experience walks in the room with you, you notice the difference.
✓ 7 providers averaging 20+ years each
✓ Physician-directed, relationship-based care
✓ Board-certified psychiatric NP on staff
Meet all 7 providers →
Find Us

Six locations across
Central Wisconsin.

Schofield/Weston Clinic

4704 Bayberry Street, Schofield, WI
Occ health, employer services, fee-for-service, & x-ray
715.843.0366

Schofield/Weston

Mosinee Clinic

880 S View Drive, Mosinee, WI
Occ health, employer services, fee-for-service, x-ray, & advanced imaging
715.298.0130

Mosinee

The Crossings – Colby Clinic

608 N. Division Street, Colby, WI
Occ health, employer services, & fee-for-service
715.316.0063

Colby

Kolbe Clinic

1330 S 11th Avenue, Wausau, WI
Employer partnership clinic
715.971.4375

On-Site  ·  Wausau

Plover Clinic

2016 County Rd HH, Plover, WI
Occ health, employer services, & fee-for-service
715.971.4380

Plover

McCain Occupational Health Clinic

10973 WI-54, Wisconsin Rapids, WI
On-site occupational health & employer services

On-Site  ·  Wisconsin Rapids
Patient Stories

What our patients are saying.

★★★★★

"When employees trust their provider, they show up. When they show up, problems get caught early. That's the LINK model — and it works."

— Employer Partner, Central Wisconsin
★★★★★

"Getting in to see a specialist used to take weeks. LINK saw me the same day and handled everything in-house. I haven't been to the ER since."

— Patient, Mosinee
★★★★★

"Transparent pricing, a provider who actually knows me, and no runaround. I walked out confident I had the right answer — not just another referral."

— Patient, Schofield/Weston

Ready to experience the difference?

Join hundreds of patients and employers across Central Wisconsin who trust LINK Healthcare for expert, experienced care.

Become a Patient Request Information