LINK Healthcare was born from a simple belief: primary care should be built around the people using it — not around hospital systems, insurance incentives, or revolving door appointments.
Founded and headquartered right here in Central Wisconsin, we've spent nearly a decade proving that when employees trust their provider, they show up — and when they show up, problems get caught early.
To deliver high-quality, relationship-based care as a primary provider and patient advocate — improving access and outcomes for the businesses and communities we serve.
To lead the reinvention of healthcare through elimination of conflict, maximization of accessibility, and a seamless continuum of care.
Long before founding LINK Healthcare, our leadership team spent years inside the direct primary care model — partnering with dozens of Central Wisconsin employers and learning, firsthand, where traditional healthcare fails the people who depend on it.
Getting in to see a primary care provider can take months, so employees end up in the ER for problems a same-day visit could have handled. Diabetes, high blood pressure, and other chronic conditions quietly worsen without anyone tracking them. A concern that hits at 7pm on a Friday has nowhere to go but the emergency room, at ten times the cost.
"None of this is inevitable — it's just what happens when primary care isn't built around the people using it. LINK was built to close every one of these gaps."
LINK is the evolution of that experience: an independent, physician-led practice built deliberately around access, relationships, and transparency. We are not a hospital. We have no referral incentives. Every recommendation is made with one goal — your best outcome.
These aren't words on a wall — they're the operating principles behind every decision we make, every provider we hire, and every partnership we build.
Same or next-day appointments. An after-hours care line answered by a LINK provider — never outsourced. Care that's close to where your employees live and work. Healthcare should be reachable when you actually need it.
Your provider knows your name, your history, and what matters to you. Not a revolving door of new faces — a real clinical relationship built over time, the kind that catches what a rushed 10-minute exam never would.
No hidden fees. No surprise bills. No referral incentives. You know what care costs before you walk in —
and every recommendation is made with your best outcome in mind, not a revenue target.
No hospital affiliations. No referral incentives. No conflicts of interest. At LINK, providers are rewarded for doing right — not for doing more.
Dr. Araya and our clinical leadership team shape every protocol and standard of care. Experience leads the room — not a corporate playbook.
When specialist care is needed, we find the right provider, communicate the full clinical picture, and follow up to make sure nothing falls through the cracks.
Our agreements stay simple and flexible on purpose. Stay because it's working — not because you're locked into a multi-year commitment.
Mental health, wellness coaching, occupational health, advanced imaging — everything your employees need, under one roof and one coordinated team.
LINK is headquartered in Central Wisconsin, built for Central Wisconsin employers and families — not a national chain that parachutes in.
Whether you're an employer looking for a better healthcare partner or a patient ready for care that actually knows your name — LINK Healthcare is built for you.
